Moving forward, Adidas will be introducing new models that will champion the lattice printed cushioning and will grow into becoming one of Adidas’ signature styles.
The high price tag offered a very limited opportunity to obtain the sneaker making it extremely exclusive. Another notable sneaker that highlights the webbed midsole is the Adidas x Pharrell Williams Futurecraft collaboration. This technology is now seen on varying models including the Futurecraft Strung, which utilizes the printing capabilities upon its upper- a silhouette completely compromised of the Digital Light Synthesis tech. Many were drawn to its futuristic design and how comfortable the sneakers actually were. When it was initially released the price tag was fairly high as the tech wasn’t completely developed but its comfort didn’t go unnoticed. This responsive cushioning is matched with a Primeknit upper that provides a sock-like fit and optimizes breathability. This process utilizes light and oxygen to create a plastic material that emulates traditional cushioning.
In partnership with a Silicon Valley tech company, the footwear powerhouse was able to create a 4D midsole utilizing a printing method called Digital Light Synthesis. Originally released in 2018, the Adidas Futurecraft 4D was a spectacle as it introduced new technology within its construction that has never been seen before within the footwear industry.
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